Digital transformation of the organization

The course will cover the following topics:

Digital technologies and their impact on business

• Consider how IoT, mobile apps, social media and Big Data are changing business models and processes.

Digital transformation and new business models

• Explore how digital technologies are underpinning new business models and changing the way we interact with customers.

Enterprise Architecture and Digital Infrastructure

• Learn how to design an effective enterprise architecture to implement digital solutions and enable business agility.

Artificial Intelligence and Machine Learning

• Learn how to use AI and machine learning to improve efficiency and create competitive advantage.

Digital platforms and their impact on traditional business models

• Explore how online platforms and ecosystems are changing the rules of business and value creation.

Business responses to digital change

• Learn how to adapt traditional business models to digital challenges and customer needs.

Managing digital transformation projects

• Learn how to manage digital transformation projects, avoiding common mistakes and accelerating change implementation processes.

The Social Side of Digital Transformation

• Understand how digital transformation affects society and social relationships within the company and with customers.

The following objectives can be identified as the main ones:

• To master digital technologies and their application in business transformation.
• Learn to adapt and implement digital solutions to improve the efficiency and flexibility of the company.
• Develop digital transformation project management skills.
• Develop a digital transformation strategy that is integrated with the organization's business goals.

The course is ideal for professionals who want to implement digital technologies in their organization, namely:

• CEOs and senior managers - to build a digital transformation strategy.
• CIOs and managers - to optimize IT processes using digital solutions.
• Business analysts and consultants to develop and implement digital business models.
• Marketers and customer experience specialists - to improve customer interactions in the digital age.
• Entrepreneurs and startups - to create and implement digital business solutions.

What you will gain on completion of the course:

• An understanding of digital technologies and their impact on business.
• Skills to implement digital solutions to improve business processes and increase productivity.
• Knowledge of digital business models and online platforms that form the basis of successful digital transformation.
• Skill in developing and implementing a digital transformation strategy that harmonizes with the company's strategy.
• Understanding of the role of IT and innovation in the successful future of the business.